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Downtown Bernardsville is a 501(c)3 non profit organization dedicated to revitalizing, enhancing, and promoting the commercial district of Bernardsville, New Jersey. Engaging the community through local events, supporting local businesses, and maintaining the charm of Bernardsville’s historical structures are the focus of every project and program.

It is the goal of the Board of Directors to strengthen our community with the support of Main Street New Jersey, and the 4-Point Approach. Visitors from all areas of New Jersey (and beyond) are welcome to shop, dine, stay and explore Bernardsville.

Downtown Bernardsville operates through generous donations from our community, as well as through sponsorships, event ticket purchases and registrations, participation fees and through State and County level grants. Downtown Bernardsville is not affiliated with the Borough of Bernardsville, however, receives their support to conduct the work required to fulfill our mission.


In addition to becoming part of the Main Street America national, grassroots-led network, a Designated Main Street New Jersey (MSNJ) community receives an array of intensive assistance designed to advance its local revitalization efforts. Customized design assistance, access to state and national specialists, training on key downtown issues and ongoing marketing and promotions support are among the range of services provided to MSNJ communities.

Becoming a designated New Jersey Main Street district signifies a historic NJ downtown which is being managed by an  organization that is successfully using the Main Street Approach® as the basis for its downtown revitalization efforts. Communities at this level are recognized by Main Street America™ and are eligible for National Accreditation.  

While commercial district revitalization can be addressed in many ways, the underlying premise of the Main Street approach is summed up in the program goals – to encourage economic development through historic preservation and active management in a  way that is appropriate in today’s market place.   

The Main Street approach advocates a return to community self-reliance, empowerment, and the rebuilding of commercial districts based on traditional assets:  unique architecture, personal service, local ownership, and a sense of community.  


March 10, 2021 Community Meeting, highlighting the Main Street Approach in the first 20 minutes.

A Comprehensive List of Benefits of Becoming a Main Street Designated Town for All Members of the Community.

Attend a Monthly Public Orientation Session. Click Here for more and to RSVP for a future session.


Join a Committee

The Promotion Committee works with the Borough of Bernardsville, local businesses, and property owners to facilitate a positive “image” of Bernardsville’s commercial district that will help retain, promote, and attract downtown business and residents. The Promotion Committee will attract visitors and residents to the district and encourage them to spend money and time in our community through advertising, in-store collaborative promotions, newsletters, websites, social media and press releases. The Promotion Committee will focus on Board approved signature events such as the Dad’s Day Dash 5K, Trunk or Treat & Holiday Parade. Sign Up >>

Economic Vitality
This committee will work to identify new market opportunities for the commercial district, help existing businesses to thrive and expand and stimulate investment in property. The first step to achieve a thriving economy is to develop a thorough understanding of the district’s economic condition. Activities will include providing grants for current businesses and incentives to welcome new businesses, among others that will encourage incremental change that improves the downtowns’ economic foundation, leading to long term investment and growth. Sign Up >>

The Design Committee works with the Borough of Bernardsville and downtown businesses and property owners to facilitate a positive visual image of Bernardsville that will enhance our thriving, vibrant community. The Design Committee will focus on aesthetics and appearance of the commercial district from Claremont Road through to the borough border after Finley Avenue. Projects may include way-finding signage, assistance with attractive window displays, enhancing parking areas, street furniture, sidewalks, and landscaping. The Design Committee will instill good maintenance practices within the commercial corridor and work with the appropriate municipal departments to achieve goals. Sign Up >>

Share our vision and goals by building consensus and cooperation among the many groups and individuals who have a role in the revitalization process. Involve all the downtown’s stakeholders in an attempt  to get everyone working toward a common goal. Motivate and drive the volunteer-based Main Street Program, manage fundraising and recruit sponsors for all events. Keep the organization on a time-line to ensure a well organized and well managed volunteer-driven organization. This committee works very close with the Promotions Committee. Sign Up >>

For enhanced reading about the program, contact us for a copy of information provided by Main Street America.

Participate in an Event or Sponsor a Project

Local events are created for the community to gather and enjoy the amenities Bernardsville has to offer. By participating in an event or sponsoring a project, your business is at the forefront of the community, demonstrating your commitment to helping to grow together. Events and sponsorships are recommended to be a small piece of your annual promotions for your business as this provides you with a direct connection to members of the community of which you can develop strong relationships with new and regular customers.

Make a Tax Deductible Donation

Thank you for your interest to support Downtown Bernardsville! General donations are accepted online here or checks made out to Downtown Bernardsville may be delivered to PO Box 887, Bernardsville, NJ 07924. Purchase spirit wear and other Bernardsville swag in our online store (coming soon). For events and other opportunities for sponsorship, view our community calendar and sign up for email updates to learn more as information develops.

Thank you for your support!

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